enhance student recruitment with nationwide mall activation programs We do mall activation all year long at various locations around the country. These activations will be geared toward attracting overseas students by presenting them with course options that are both affordable and aligned with their intended career path. Mall encounters will not only provide an opportunity for International Study Agency to present your institution and its services, but they will also serve as a type of data collection that will be useful for ongoing recruitment and improving current initiatives. Each mall will have two to three personnel on hand to connect with potential students, provide career advice, process admission applications and offer letters on the spot, and share vital information that will draw them to the institution.